Capture everyone’s contacts from your team – not just your booth visitors and integrate them with your website database for future communications.
2
Send a designed and branded thank you to everyone you met, including but not limited to booth attendees. Make sure to design something to stand out.
3
Post some show photos and thoughts on your company website and company Facebook page.
4
Send a branded e-mail or e-newsletter with your top 3 trend observations; give your perspective and add value.
5
Talk about the show in your company blog. Don’t have one? Now is a great time to start! Email all your prospects a link and ask them for feedback.
6
Send a follow-up promotional piece to your prospects with a call to action.
7
Post a short video about your favorite idea or product from the show on your website, Facebook page or YouTube.
8
Send out a short survey to get feedback on your booth and presentation.
9
Send your product information and quotable observation to trade media covering the ‘post-show’ news. Even better – send photos with your logo and branding.
10
Start planning now for your next successful show. Make sure to allow enough lead time for pre-show promotions and media contacts. There is always time to do it right!
